Tag Archive: Zune

On Tuesday references to a “Zune Phone” were found in the latest software for the Zune HD.

We questioned Microsoft over the findings but a Microsoft spokesperson confirmed “we have no plans to create a Zune phone.” The spokesperson also stated that one day Zune could be “part of the phone experience” but added there had been no announcements by the software giant regarding how or if that would happen.

So if there’s no Zune Phone what exactly are the references to phones in the Zune software? We believes the updates are for Windows Mobile 7 enabled devices. The Zune software would then support a device or number of devices in a similar way to Apple’s iTunes software. We’re already aware that a number of key OEMs, working closely with Microsoft, have been sent strict requirements for Windows Mobile 7 including capacitive touch screen support, compass and GPS functionality.

Rumours of a Zune Phone and “pink” devices have been circulating for years now and Mary Jo Foley notes that every time Microsoft employees or executives are questioned over the possibility there’s strong denials. However, Microsoft always strongly denied they would brand an MP3 device, aka the Zune. If a recent Microsoft job listing is anything to go by then the fact the company is looking to employee an individual with “working knowledge of cell-phone 2G and 3G technologies” certainly reveals that it’s something they are considering for the future.

Regardless of what this software references, the reality of Windows Mobile 7 and its Zune like interface is expected to be revealed next month at the Mobile World Congress conference in Barcelona.

Microsoft enthusiast and blogger Long Zheng has been busy today, Australia day, looking over the latest Zune drivers.

Microsoft kicked off a maintenance period  today, prohibiting customers from renting and purchasing content for up to 24 hours. During the maintenace window Microsoft release a Zune 4.2 software update.

Zheng notes that the Zune driver has been updated and the installer INF now includes the following lines:

[Microsoft.NTx86]
%Zune.DeviceDesc% = ZuneMTPZUSB, USB\MS_COMP_MTPZ
%Zune.DeviceDesc% = ZuneMTPZUSB, USB\VID_045E&PID_0710
%Zune.DeviceDesc% = ZuneMTPZUSB, USB\VID_045E&PID_063E
%Phone.DeviceDesc% = ZuneMTPZUSB, USB\VID_045E&PID_0640
%Phone.DeviceDesc% = ZuneMTPZUSB, USB\VID_045E&PID_0641
%Phone.DeviceDesc% = ZuneMTPZUSB, USB\VID_045E&PID_0642
%ZuneIp.DeviceDesc% = ZuneMTPZIP, umb\urn:microsoft-com:device:mtpz:1

; Localizable strings
Msft = “Microsoft”
Zune.DeviceDesc = “Zune”

Phone.DeviceDesc = “Phone”

In September 2009, photos of two phones named ‘Turtle’ and ‘Pure’ leaked and were reportedly part of Microsoft’s “Project Pink” to encorporate Zune features into a Phone.

The timining is apt given that Microsoft is widely expected to detail its Windows Mobile 7 plans next month at the World Mobile Congress (WMC) conference in Barcelona. Neowin will be live from WMC so stay tuned for more details.

Image Credit: Long Zheng – istartedsomething

The rumours that circulated throughout last year that Microsoft were planning to launch a Zune branded phone are back, sparked by comments from a Jefferies & Company analyst. Despite strong denials of any plans to create phone hardware by Microsoft’s John Starkweather, the launch by Google of their Nexus One device may well pave the way for Microsoft to finally bring their own offering into the field.

Katherine Egbert, from Jefferies & Company, now claims that the Redmond giant will launch a “Zune-like phone” within the next two months, judging by her company’s “recent industry checks.” She continued, “We expect the new phone to debut soon, at either the Feb 15-18 Mobile World Congress conference in Barcelona Spain, or possibly at CTIA in Las Vegas one month later.”

Microsoft is also expected to unveil Windows Mobile 7 at Mobile World Congress (MWC) in Barcelona next month, and there is speculation that any Zune phone device will be running the new version – or that the new version will be running Zune software following comments made by Microsoft CEO Steve Ballmer at the end of last year. Egbert believes that the phone will feature a five megapixel camera, some kind of music store (presumably similar – or the same as – the Zune Marketplace), and support for HD video (also similar to the Zune HD device).

Other than that, there is not much detail in her comments. “We don’t have any information about the cost of the Pink phone, nor do we know what service providers might be partnered with Microsoft,” she said, although mentioned that the phone is probably the result of an partnership between Microsoft and an OEM, like the one between Google and HTC that is responsible for the Nexus One. Egbert added that “revenue from the phone is also very unlikely to be meaningful for many years.”

All things digital also report that the interface of the device will be “similar” to the current Zune HD. There is also speculation that it may include apps like Facebook, Twitter and Xbox LIVE. Early details about Windows Mobile 7 report that the “Media Edition” of the mobile OS will include HD media playback, Xbox Live integration, Facebook, Twitter and Silverlight as well.

This move would be in direct contrast to comments made recently by Robbie Bach, Microsoft’s head of mobile development. Bach expressed his criticism that Google was allowing other companies to use its mobile OS software whilst also selling a direct competitor to those other devices, creating possible fears from the vendors that Google will prioritise its own phone. “Doing both in the way they are trying to do both is actually very, very difficult,” Bach said.

Egbert concludes, rather strangely, that “the new phone might explain why Microsoft has allowed WinMo to dwindle to <10% mobile OS market share. Pink [find out more about Project Pink from Mary-Jo Foley would be the ‘third screen’ (after Windows and Xbox) and final component in Microsoft’s ’3 screens and a cloud’ strategy.” Whatever happens at Mobile World Congress next month, We will be there live to keep you updated with all the latest developments.

Microsoft launched their first Microsoft Store last Thursday in Scottsdale, Arizona. With all the hoopla of the Windows 7 launch we thought we’d let that die down before posting a few details on Microsoft stores.

Microsoft Silverlight team member Tim Heuer posted a great overview of his own personal experience. According to Heuer he visited the store 4 days after the initial launch which saw people queuing to enter the store and grabbing free Zune HDs.

Upon first entering the store the logo is clearly visible and colourful, similar to Apple, Microsoft have opted for the logo and no mention of “Microsoft”. It’s clear the whole store is a copycat of Apple’s retail stores but is this a bad thing? Apple has perfected its stores over the years and they clearly work.

The first store opened with a ribbon-cutting ceremony at 9:30 a.m with 500 people waiting in line to excitedly enter the store (as shown below in the video). The store is kitted out with Microsoft Surface tables, giant screens across the walls, “gaming zones” where approximately 15% of the store is dedicated to Xbox 360 games and accessories. The store also sells Windows compatible laptops such as Dell, Toshiba, HP, Sony, Acer, Lenovo, etc and a variety of Microsoft hardware.

Copycat?

Microsoft have opted for an “answers desk” which is a clear comparison to Apple’s genius bar. Microsoft also offers training sessions aimed at exploring Windows 7, to Zune HD features and understanding Office better. Once again these are similar to the sessions that Apple holds. Imitation is often the sincerest form of flattery and in this case I don’t believe Apple will be flattered. The comparisons to the Apple Store will always stick but this shouldn’t take away from the effort Microsoft has put into these upcoming stores. The walls are littered with exciting WPF applications that demonstrate products well.

According to Heuer he was most impressed with the employees who seemed to be knowledgeable and polite. The Mission Viejo store is due to open later this week (October 29).

Enter your email address:

Delivered by FeedBurner